Marketing SalesLetters">
A person or business that might buy from you is called a
prospect. But they might just as accurately be called a skeptic.
We live in the age of the spam filter. And call-show. We live
in what fellow-copywriter Herschell Gordon Lewis calls, “The Age
of Skepticism.”
Your sales letters must overcome your reader’s built-in baloney
detector. Your prospective customers are on their guard. Here,
in no particular order, are some tips on how to prove your
trustworthiness on paper.
1. Third-party endorsements
If your
product has won an industry award for innovation, say so. If
your service was ranked among the top 10 in your industry by a
trade publication or other impartial group, mention that.
Leverage the positive press you’ve received.
2. Testimonials
If your clients have said
kind things about your company, your products or your customer
service, cite these accolades in your sales letters, with the
client’s permission, of course. Solicit these testimonials
often, and file them. Wherever possible, use the testimonials
that speak to the concerns and challenges facing each particular
prospect that you write to. To increase believability, cite the
full name, job title and company (and website if the testimonial
appears online) of each person who gives a testimonial.
3. Industry accreditation
If your company
is ISO 9000 certified, and if that is of value to your
prospects, say so. If you are members of your industry
association, or the Better Business Bureau, and if saying so
will increase your believability, mention that as well.
4. Longevity
The longer you have been in
business, the simpler you are to trust. So mention your years in
business or the year you were founded, whichever sounds the most
impressive and plausible.
5. Industry leadership
Are you the leader
in your industry? That’s worth a mention. You can demonstrate
leadership in terms of annual sales, breadth of product line,
market share, number of employees, number of customers, and
number of countries where you have a presence.
Special challenges
If your company is
groundbreaking new, unknown, or cannot say any of the above things, there
are still ways to communicate trustworthiness. Incorporate your
business, since having Inc. after your name makes you look
established. Get a toll-free number. It says “huge business” and
“customer service.” Offer a money-back guarantee. Offer “no
money up front, pay later” terms. Add the years that your
partners have been in business and present that figure as your
combined years of experience. Locate your office at a
prestigious address in the same neighbourhood where your
competitors are known to do business (Madison Avenue, New York,
for advertising, Saville Row, London, for men’s suits, and so
on).
© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message)
Need To Know About sales jobs london ?
Pakistan and the United Kingdom. While Sony Ericsson has been enjoying strong growth recently, its South Korean rival LG Electronics overtook it in Q1 2008 due to the company’s profits falling significantly by 43% to €133 million, sales falling by 8% and market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset market is expected to grow by 10% in 2008. The situation is getting worse as Sony Ericsson announced another profit warning in June 2008[1] and saw …
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Pakistan and the United Kingdom. While Sony Ericsson has been enjoying strong growth recently, its South Korean rival LG Electronics overtook it in Q1 2008 due to the company’s profits falling significantly by 43% to €133 million, sales falling by 8% and market share dropping from 9.4% to 7.9%, despite favourable conditions that the handset market is expected to grow by 10% in 2008. The situation is getting worse as Sony Ericsson announced another profit warning in June 2008[1] and saw …
Help answer the question about sales jobs london
Hi, can anyone recommend some excellent recruitment agencies for office work in London?I've tried Office Angels, but they haven't been much use. They keep trying to send me to interviews for jobs that are completely unsuitable for me. I'm looking for a sales support/admin or customer service role.
Thanks in advance.
About Author
Alan Sharpe is a business-to-business direct mail copywriter. Sign up for free weekly tips like this at www.sharpecopy.com.
Article Source: ArticlesBase.com – How to Convey Trustworthiness in Direct Mail Marketing Sales
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It's really extremely simple! You will need a excellent CV though (maybe question a parent/teacher/job agency person for help and look online for tips and layout plans) and a positive attitude. The person you hand your CV over to will likely pass their opinion on to their manager, so make sure you make a excellent impression on them first! Walk up to them in a confident manner, like you KNOW you belong there, with a friendly smile on your face. Make sure to look at their face, not the floor or the wall, and say something along the lines of;
"Hi there, I'm interested in applying for the sales assistant role you have advertised in your window. Here's a copy of my CV, if you could pass it on for me?" Hand over the CV (in an envelope, with a covering letter), thank them, smile again and say goodbye. Works about 50% of the time if you get it right!!
Excellent luck!